From AdWeek
By Steve McClellan
March 02, 2006

Former vice president Al Gore launched his keynote address at the American Association of Advertising Agencies’ Media Conference here this morning by promising not to do a commercial for his new cable network, Current TV.

And he didn’t.

Instead, he urged the media industry to contribute airtime to an upcoming public service campaign alerting consumers to the dangers of global warming. Gore spent most of his 20-minute presentation detailing the heavy toll that global warming is taking on the earth’s ecosystem.

He said that a new coalition, to be announced soon, comprised of environmental, labor, religious and other groups would be raising money to make “major ad buys over the next three years” to address global warming.

Gore then asked the media industry to step up with a “dollar for dollar” matching contribution for that campaign. Gore said he was contributing the proceeds from a book and a documentary on the subject (both to be released later this year) to the coalition.

“The climate crisis is the most serious challenge our civilization has ever faced,” he said.
Technorati Tags: Al Gore , Gore, Current TV, Climate Crisis